At IbisVision, we’re committed to making eye care more accessible, and safer driving is one of the areas where better vision checks can make a real difference. That’s why we’re launching a new nationwide campaign to raise awareness of UK driving vision standards and to encourage drivers to check their eyesight.

Free online vision checks for drivers

Through our direct-to-consumer brand, CheckMy.Vision, we’re offering free online vision checks that anyone can complete in just a few minutes, straight from their mobile device. The check helps drivers find out whether their vision meets the UK driving standard, an important step in staying safe behind the wheel.

With recent discussions highlighting the need for more regular sight checks in the UK, this campaign comes at the right time. Our goal is to make vision testing simple, accessible, and something everyone can do from the comfort of their own home.

Why this matters

Good vision is essential for safe driving. Over the coming weeks, our campaign will reach audiences nationwide, encouraging drivers to take the online check and, if needed, follow up with a full eye examination at their local optometrist. By raising awareness of vision changes, we aim to play a role in reducing risks on the road and supporting safer journeys for everyone.

Our mission

We believe that safer driving means safer roads, and healthier communities too. This campaign is just one way we’re demonstrating how digital tools can support eye health and make a positive impact on everyday life.

We’ll be sharing updates on the results of this campaign soon, and we’re excited to see the difference it makes.

Try it out now - or share it with someone you know: https://www.lite.ibisvision.co.uk/