The eye care industry has evolved rapidly in 2025, shaped by shifting consumer expectations and new technology. According to the Vision Council, consumer spending on vision care products rose in Q1 of 2025 compared to the final quarter of 2024, an encouraging sign of growing focus on vision health. While digital channels continue to expand, in-store purchases remain dominant, making the online-to-offline journey a critical consideration for providers.

For Gen Z and Millennials, hybrid shopping models are especially appealing. They value affordability, convenience, and flexibility whether browsing online before buying in-store or engaging with eye care providers remotely.

Technology is also redefining the consumer experience. AI-powered tools, from virtual try-ons to personalised recommendations, are helping patients and customers feel more confident in their choices. Consumers increasingly expect tailored eyewear experiences that combine digital innovation with in-store expertise.

Providers and retailers who prioritise affordability, embrace hybrid models, and integrate AI-driven solutions will be best positioned to meet the evolving needs of today’s eye care consumer.

Read more about our take on technology in eye care, here.