As World Sight Day approaches, it’s the perfect time to reflect on why this global awareness day is so important and how each of us can play a part.

Held every October, World Sight Day is a powerful reminder of the need for eye care that is accessible, available, and affordable for everyone, everywhere. Led by the International Agency for the Prevention of Blindness (IAPB), the campaign brings global attention to eye health and challenges us to take action - from individuals to governments.

This year, the movement is going even further, reaching into parliaments, ministries, and policy-making spaces to advocate for lasting change. Through creative campaigns, photo competitions, and widespread awareness efforts, World Sight Day is helping decision-makers think more deeply about how to improve access to eye care.

How You Can Get Involved

Whether you're an individual, a healthcare provider, or part of an organisation, there are meaningful ways to support the cause:

1. Share Vision Resources

If you're a provider or supplier like IbisVision, consider making your services more accessible. The IBISrecheck Public Preview is currently free to use - a great way to help people check their vision easily and remotely. Click here to access.

2. Stay Informed

Sign up for World Sight Day campaign updates to stay in the loop with the latest news, events, and opportunities to get involved. Click here to access.

3. Use the Toolkit

Download the World Sight Day Toolkit, packed with logos, social media graphics, and sample press releases. Use your platforms to spread the word and raise awareness. Click here to access.

4. Make Your Pledge

Support the IAPB’s year-long petition calling on global leaders to take action on eye health. Every pledge adds weight to the call for change. Click here to access. 

Why Awareness Matters

Raising awareness isn’t just about sharing facts - it’s about building momentum. The more we talk about eye health, the more we push for systems that support equity in care. World Sight Day is a chance to amplify that message and make a real impact.

Let’s keep the conversation going. Let’s #LoveYourEyes. Let’s make eye care a right, not a privilege. Join us in raising awareness this World Sight Day.